Post by account_disabled on Feb 25, 2024 1:17:44 GMT -5
But if you start an email marketing journey early enough, you can send an email marketing to your audience asking what their mother's style is – and, of course, offering some options for people to click and indicate what type of offers they would be most interested in. The most important segmentation for a good Mother's Day action via email marketing It's interesting (and respectful) to consider that Mother's Day is a difficult date for many people who don't want to deal with this topic, whether because they've had a loss, a conflict or any other reason. Banco Inter has a really cool example of a Father's Day email marketing campaign in which they asked people if they wanted to receive emails from that ruler or, if this was a difficult subject to deal with, they could choose not to receive any emails. about Father's Day but continue to receive other types of emails from the bank as normal.
Banco Inter email marketing example Email marketing content Before preparing the email marketing layout, it is necessary to define its content, of course, which is usually done during the Mother's Day campaign briefing, as it is also dictated for other media. Some tips on how to create Mother’s Day email marketing content: Write the legal or legal text that will be in the footer of emails with the terms of the campaign, validity of offers, availability in stock, exchange policy and, most importantly, ensure that all items purchased will be Coinbase Virtual Currency Database delivered by Mother's Day if purchased by certain date; Ask what the mother's style is; Use data and content personalization based on this previous question about mom's style. In other words, you send a marketing email one day asking something like “what’s your mother’s style” and offering some response options. The next day, you send segmented and personalized email marketing to people, with content according to the response they chose in the previous email.
When doing this type of action, do not use forms asking people to respond, but images with links; Offer some kind of guide for people to choose the ideal gift for their mothers; Create emails with subtopics such as “the mother of each sign”, “the sports mother”, “the new mother” and even the controversial pet mother and plant mother. Everything, of course, depending on the theme of your campaign and the types of products and services offered by your brand; Use emotional appeals, but without forcing it. Remember that the date may not be comfortable for everyone. Mother's Day email marketing example Melissa One of the ways to use emotional appeal in both the subject and the layout of the message is to use the language of social networks, simulating conversations between mother and children, like some memes with a WhatsApp layout.
Banco Inter email marketing example Email marketing content Before preparing the email marketing layout, it is necessary to define its content, of course, which is usually done during the Mother's Day campaign briefing, as it is also dictated for other media. Some tips on how to create Mother’s Day email marketing content: Write the legal or legal text that will be in the footer of emails with the terms of the campaign, validity of offers, availability in stock, exchange policy and, most importantly, ensure that all items purchased will be Coinbase Virtual Currency Database delivered by Mother's Day if purchased by certain date; Ask what the mother's style is; Use data and content personalization based on this previous question about mom's style. In other words, you send a marketing email one day asking something like “what’s your mother’s style” and offering some response options. The next day, you send segmented and personalized email marketing to people, with content according to the response they chose in the previous email.
When doing this type of action, do not use forms asking people to respond, but images with links; Offer some kind of guide for people to choose the ideal gift for their mothers; Create emails with subtopics such as “the mother of each sign”, “the sports mother”, “the new mother” and even the controversial pet mother and plant mother. Everything, of course, depending on the theme of your campaign and the types of products and services offered by your brand; Use emotional appeals, but without forcing it. Remember that the date may not be comfortable for everyone. Mother's Day email marketing example Melissa One of the ways to use emotional appeal in both the subject and the layout of the message is to use the language of social networks, simulating conversations between mother and children, like some memes with a WhatsApp layout.